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Beauty has nothing to do with standards set by others
Zoey Xinyi Gong left Shanghai alone at sixteen. Today she practises Chinese medicine food therapy and says beauty has nothing to do with anyone
Photos: Sara Merz
Production / Head of Beauty: Nicola Fischer
Hair: Rachel Bredy
Styling: Julia Zehnder
Photo Essay
Beauty means something different to everyone. Eight people, eight interpretations, each informed by experience, instinct and a distinctly personal point of view. What emerges is a view of beauty that is individual, shifting and nearly impossible to prescribe.
IRIS
Fleeting. Radiant. Vivid.
Hella Thicc Volumizing Mascara in Elec’Trip Blue by FENTY BEAUTY. Shirt and necklace, her own.
KOJOLEE
Understated. Sincere.
Rouge Allure in Rouge Noir by CHANEL. Vintage blazer by MUGLER from Maroni Vintage.
BÉLA
Young. Wild. Sexy.
Huile à Lèvres in Transparent Honey by TYPOLOGY PARIS. Tennis necklaces by Valentina Winterthur. Earrings and T-shirt, their own.
TOSCA
Defiant. Unconventional. Intimate.
Super Serum Skin Tint SPF 30 by ILIA. Cashmere jumper by Extreme Cashmere from Vestibule. Silver necklace by Valentina.
ANNINA
Playful. Charming. Singular.
Eye Tint in 99M Ebony by ARMANI BEAUTY. Camisole by FORTE_FORTE from Vestibule. Earrings by Valentina.
CLAUDIA
Quiet. Introspective. Refined.
Colorfix Matte in Refresh / Sky Blue Pastel by DANESSA MYRICKS BEAUTY. Embellished mini dress by DRIES VAN NOTEN from Tasoni.
JASMINA
Graceful. Ambitious. Divine.
Super Serum Skin Tint SPF 30 by ILIA. Necklace by Valentina. Camisole, her own.
PHARREL
Contradictory. Elusive. Inspiring.
Baby Cheeks + Face Trace Sculpting Powder Duo in Poppet/Ganache by WESTMAN ATELIER. T-shirt by RÓHE from Vestibule. Earrings by Valentina.
THIS Story HAS BEEN PART OF OUR PRINT ISSUE N°01 / Summer 2026
